Sales to consumers concerned about reducing fat and cholesterol are giving a new healthy glow to an ancient snack: the pretzel. According to Information Resources Inc., Chicago, supermarket scanning data for the 52-week period ended Jan. 2, 1994, showed the pretzel category had supermarket sales of $504.4 million, an increase of 15.5% over the year before. In interviews with SN, 10 retailers and several manufacturers across the country confirmed that the pretzel business is growing by ...
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