EMMAUS, Pa. -- Prevention magazine, backed by several major consumer health care manufacturers, is taking its healthy-living message -- and marketing pitch -- directly to supermarket and drug store shoppers next year as part of a tour that will alert shoppers to their risks for cancer, heart disease, osteoporosis and other ailments associated with aging. Call it Boomerpalooza '99. Prevention, published by Rodale Press here, aims to reach 150,000 to 200,000 people in more than 20 cities ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.