SCHENECTADY, N.Y. -- Price Chopper Supermarkets here featured barbeque chickens at two for $5, in an extensive fresh foods promotion to mark the opening of its latest store, in Albany, N.Y.
offered the chickens hot from a rotisserie department called Roasters.
Tom Brewer, vice president of deli-bakery merchandising for 80-unit chain, said the store sold more than 1,200 chickens on the first two days of the grand-opening campaign.
Brewer said about 200 chickens a day is the norm for other Price Chopper units.
The new department, however, represents an expansion on the concept. It uses three rotisseries instead of one, and takes up triple the space of its counterparts in other stores.