KANSAS CITY, KAN. -- Price Chopper stores in the Kansas City area are pinning the autumn promotion of their expanded meals program on the power of the Kansas City Chiefs football team. Tied to the Chiefs with heavy radio, TV, in-store and circular advertising, the "Hungry Like a Wolf" campaign introduces the stores' large sized "Wolfpak Feasts," and also features the single-serve "Wolfpak Value Meals." The Wolfpak Feast is new for the Price Chopper store group. "We tested the Feast concept ...
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