SCHENECTADY, N.Y. -- Price Chopper Supermarkets has been inviting children into its in-store bakeries to decorate cakes for the folks. "We had tried this for Mother's Day and were happy with the results. So we decided to do it again for Father's Day," said Joanne Gage, vice president of public and consumer relations for the 91-unit chain. "We did sell more cakes, but the main reason for doing this is that it adds a lot of excitement. It creates a fun, family atmosphere in the department," ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.