SCHENECTADY, N.Y. -- Price Chopper's Produce Monster is celebrating its first birthday this month, and the retailer is excited about the mascot's future. The character, the third element in the retailer's fresh-foods consumer education program, is the most public-oriented and publicity-hungry. "We plan to build on it," said Joanne Gage, spokesperson for the chain. "We're doing a Produce Monster coloring book, and down the road we may do a 'Name the Produce Monster' contest." A costumed ...

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