Minimum advertising pricing, or MAP, is a well-intentioned policy designed to provide some price stability in the sell-through market, but it really isn't doing much good, according to participants at SN's video roundtable. The MAP is the lowest price at which retailers can advertise videos and still receive co-op reimbursements. While some said it has helped stem the tide of lowball pricing -- at least in advertising -- others said it has had little effect at all. "MAP has had an adverse ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.