Consumers of superpremium ice cream in pints are looking for quality. Almost everyone else is looking for price when they buy ice cream in half-gallons. That's what many retailers contacted by SN said they see happening in their stores. The preoccupation with price is a big factor in consumers' purchasing choices for branded half-gallons, said buyers, and it's a shot in the arm for private-label packages. "In the half-gallon segment, whatever is on sale is what the customer will take ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.