MIAMI -- Price is the biggest incentive for today's online shoppers. They say bargains are what most often trigger a sales transaction on the Web. But e-commerce players should expect this dynamic to change rapidly in the next 18 months, according to Internet observers, especially as more women come on-line to buy goods. The game also may change as items such as apparel, which require more elaborate merchandising and customer service than such commodities as packaged goods, books and CDs, ...

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