SAN FRANCISCO - As supermarkets adopt pricing optimization to plan promotions, the nature of the retailer-vendor relationship will change, says researcher Scott Langdoc. "Now all of a sudden, the retailer can turn the model around: 'Here's what we see inside our business,'" he said. "That's the way we're going to negotiate deals." Vendors who used to play a handholding role in promotional planning will find these retailer trading partners becoming less dependent on them for data and more ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.