It's a simple formula, relatively speaking. If you lower prices to nearly cost or below, they will come, and you will win market share. This formula is predicated on mass merchandising -- low markup, high volume. It's the discount store mentality that Wal-Mart Stores mastered and consequently won hordes of shoppers and market share over the years. After all, who doesn't like to get a bargain or the lowest prices in town? As a result, the grocery industry has been forced to learn the ...

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