CLEVELAND -- Prime Consulting Group, Bannockburn, Ill., has been selected by the American Greetings Research Council-2 to conduct a new research initiative in conjunction with the National Association of Chain Drug Stores, Alexandria, Va.
ime's research is presently under consideration. The council's purpose is to address and find solutions for pressing front-end issues, and improve in-store compliance with headquarters approved programs, said Lance Lark, NACDS senior vice president, non-pharmacy programs.
"The objective is to create an enhanced shopping experience through better planning and execution of merchandising and consumer initiatives," Parsons explained.
Among companies involved with Research Council-2 are: Brooks Pharmacy, CVS Pharmacy, Duane Reade, Genovese Drug Stores, Happy Harry's, Kinney Drugs, USA Drug/Super D and London Drugs Ltd. (Canada).