Private label's growth has been one of the supermarket phenomenons of recent times, but has the trend peaked as the industry enters the second half of the 1990s? Retailers and observers say the future signs are favorable as store programs get more sophisticated and take new approaches such as sub-branding. But retailers are still grappling with issues such as improving marketing, resolving their directions on premium private labels and determining the best balance between store labels and national brands. For more on these trends, see Pages 37 and 39. For a look at the future of private label in health and beauty care, see Page 59.
