Long established in the Center Store, private labels are starting to have a presence in supermarket fresh foods departments. In recent years, many retailers have introduced their own branded items into the produce, deli, bakery and meat sections. And while some may only dream of such fresh foods private labels, others like Genuardi's, Price Choppers, Spartan Foods and Bi-Lo, are already reaping the benefits of successful programs. Two years ago, Genuardi's Family Markets, the 35-store ...

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