At a time when supermarket margins, dollar volume and unit sales in health and beauty care are under siege by mass merchant competition, private label has become the strongest weapon for fighting back. Retailers polled by SN said by putting muscle behind their private-label HBC in selection and promotional activity, they have experienced growth and profitability unattainable on branded items -- growth that mass merchants have not been able to squash. Additionally, the move to value pricing ...

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