At a time when supermarket margins, dollar volume and unit sales in health and beauty care are under siege by mass merchant competition, private label has become the strongest weapon for fighting back. Retailers polled by SN said by putting muscle behind their private-label HBC in selection and promotional activity, they have experienced growth and profitability unattainable on branded items -- growth that mass merchants have not been able to squash. Additionally, the move to value pricing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.