BALTIMORE -- Private-label cheese now represents more than a quarter of all supermarket packaged cheese sales and is credited with helping expand the overall cheese category. "Private-brand cheese growth has bolstered total cheese growth," said William McNair, senior analyst for Nielsen North America, who spoke on the subject of private-label dairy products at the annual seminar and exposition of the International Dairy-Deli-Bakery Association held here earlier this month. "Private-label ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.