Candy is no blockbuster when it comes to private label in supermarkets, but retail brands are a fixture in a few categories. logged $32.3 million in sales and held 5.3% of the category for the 52 weeks ended March 12, 1994, according to data from Nielsen North America, Chicago. Other categories in which store brands hold a stake include marshmallows, with 35.5% of dollar volume in the category, and lollipops, with an 8% share. The presence of private-label candy in mass merchandise chains ...

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