HODGKINS, Ill. -- Certified Grocers Midwest is giving its health and beauty care section a private-label makeover. The wholesaler is introducing 70 items of Shurfine private label from Shurfine Central Corp., Northlake, Ill. Shurfine will be rolled out to 150 of the cooperative wholesaler's 260-member stores. "We're getting back into a store brand to offer value-added HBC products to consumers," said Chuck Witt, Certified's director of general merchandise and HBC. The private label fills ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.