The proof may not be in the pudding products yet, but it's just about everywhere else: the private label industry is booming. Bypassing former stereotypes that induced nicknames like 'generic' and 'low-quality,' store brands have established themselves as quality brands, category leaders in some cases. In turn, many retailers have begun to focus creative energies closer to home than they have in the past in an attempt to boost bottom line profits. According to statistics compiled by ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.