KANSAS CITY, Mo. -- Fresh meat and poultry have long been used by retailers as hallmarks of quality and variety in their stores. But in today's climate of consolidation and increased competition, the category is taking on new significance. A number of progressive operators are using beef and chicken -- both raw and value-added -- as part of a larger private-label strategy that captures customer trust and creates a total-store environment where the retailer's "brand" represents more than ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.