Retailers need to put the fizz back into private-label soda. For the first year since 1998, this category's share of market is expected to decline slightly, according to Gary Hemphill, managing director of Beverage Marketing Corp. in New York. In 2004, private-label soda held a 7.4% unit share of the carbonated beverage market, up from 4.8% in 1998. Store-brand soda is suffering because national brands have cut their prices, narrowing the gap with private-label product, he said. That's bad ...

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