Retailers need to put the fizz back into private-label soda. For the first year since 1998, this category's share of market is expected to decline slightly, according to Gary Hemphill, managing director of Beverage Marketing Corp. in New York. In 2004, private-label soda held a 7.4% unit share of the carbonated beverage market, up from 4.8% in 1998. Store-brand soda is suffering because national brands have cut their prices, narrowing the gap with private-label product, he said. That's bad ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.