While private-label packaged goods have been one of the big success stories in Center Store, retailers may be in danger of resting on their laurels while mass merchants and drug chains move ahead and develop their own store brands as one more competitive weapon. According to the Private Label Manufacturers Association, cold cereal in mass merchandisers is the second fastest-growing store-brand category overall in any channel, with an 85.5% increase in units sold in 1998 vs. 1997, from ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.