Like the bell-bottoms and leisure suits of their day, early store brands were a '70s fashion many of us would like to forget. People bought these generic versions of commodity products for their price, not their quality, and certainly not for their presentation. Today, the term encompasses not just national-brand knockoffs, but also lines meant to compete with premium branded products. In some cases, such as Loblaw's PC Mini Chefs line of wholesome, kid-aimed foods, they're designed to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.