Supermarkets are no longer the only place consumers can go when they want something private. While mainstream retailers still lead private-label categories in both breadth and variety, other channels continue to pick up market share year after year. According to Homescan data from market research firm ACNielsen, Schaumburg, Ill., supercenters and warehouse club formats gained bigger pieces of the private-label business from 1997 to 2003. Meanwhile, supermarkets lost share during the same ...

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