Halloween-themed products are as abundant in the produce and floral departments as a harvest of apples. The trick is knowing how much to offer, and how best to merchandise them, according to retailers and category experts interviewed by SN. "Halloween is just a conglomeration of all different items -- candles, giftware, centerpieces -- unlike what you sell on Mother's or Valentine's Day, which are mostly just fresh flowers," said Keith Parris, floral supervisor, Dierbergs, St. Louis. "It's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.