NEWARK, Del. -- The Produce Man -- a man-like animated character constructed of different produce items who is the star of 5 a Day public service announcements -- can help supermarkets sell more produce, according to the results of a market test released by the Produce for Better Health Foundation here. test is that the Produce Man character as paid advertising had a direct, measurable impact on produce sales," said Robb Enright, manager of public relations for the PBH. "Through this test, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.