MONTAGUE, N.J. -- At Big V Supermarkets' prototype format here, the produce catches you broadside as soon as you step inside the door. It is an aggressive merchandising effect that does more than draw the shoppers' attention; it virtually stops them in their tracks with the message that there is an abundance of fresh fruits and vegetables here. It is a message that Big V wants its shoppers to get, loud and clear. At the chain's store here, and at subsequent units it continues to open in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.