LOS ANGELES -- Entertainment licensing will continue to be an important component in the brand marketing plans of General Mills. Wayne Chilicki, manager of promotion innovation at the Minneapolis-based company, said, "General Mills definitely believes in licensing." He outlined his company's procedure in evaluating and using licenses here at the Star Power '96 entertainment marketing conference, sponsored by the Promotion Marketing Association of America, New York. According to Chilicki, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.