Spidey Gets Superhero-Sized Support an spun his web around several promotions for the DVD and VHS release of the blockbuster theatrical hit from Columbia TriStar Home Entertainment here. Among promotional tie-ins with the Cingular Wireless telecommunications company and with fast-food restaurants Carl's Jr. and Hardee's, the movie will get additional support from Dr Pepper when "Spider-Man" hits home video on Nov. 1. The promotional tie-in will feature on-pack consumer promotion on more ...
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