Spidey Gets Superhero-Sized Support an spun his web around several promotions for the DVD and VHS release of the blockbuster theatrical hit from Columbia TriStar Home Entertainment here. Among promotional tie-ins with the Cingular Wireless telecommunications company and with fast-food restaurants Carl's Jr. and Hardee's, the movie will get additional support from Dr Pepper when "Spider-Man" hits home video on Nov. 1. The promotional tie-in will feature on-pack consumer promotion on more ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.