Mr. Coffee's Birthday Bash . Coffee is celebrating its 30th birthday and a major brand repositioning with MTV host Carson Daly and U.S. Olympic snowboarder Chris Klug. The Sunbeam Products brand is seeking to reach a younger audience of 36- to 45-year-olds, while maintaining its existing customer base. The campaign will include print ads, a sweepstakes, radio promotions, in-store promotions, a mall tour and personal appearances by Daly and Klug. "Coffee, like music and sports, is an ...

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