Pets On The Go
-- Everybody's on the move, including pets. Procter & Gamble, Cincinnati, has granted a license to Travel Meals here to make, market and distribute travel packs with Iams brand dog and cat foods. The meals come in plastic containers that transform into food and water bowls. Packages also include biscuits and scoop bags for dogs, and a disposable litter box, with litter, for cats. Procter & Gamble will share in the revenues from the products, expected to retail for under $5. "We're all dog and cat lovers at the Iams Co., and we know what it's like to travel with our pets," said Alberto Huerta, marketing manager, Iams Dog Foods.
E.T.'s Home On DVD
UNIVERSAL CITY, Calif. -- When "E.T. the Extra-Terrestrial" releases on DVD for the first time Oct. 22, the little alien will be backed by a national cross promotion with Kodak. From early October through the end of the year, the Eastman Kodak Co., Rochester, N.Y., will offer consumers a $5 coupon for the "E.T." DVD when they buy a Kodak Picture CD. Advertising will be featured on television, in-store and online at www.Kodak.com. "'E.T.' is the must-have family film and one of the most requested titles not yet available on DVD," said Craig Kornblau, president, Universal Studios Home Video here. Universal plans a "multimillion dollar" television advertising campaign to support the release.
Breck Is Back
NEW YORK -- Breck Shampoo has returned to store shelves. The Himmel Group here licensed the rights to market the 90-year-old brand last year and relaunched the product last month. "Breck is back," said Jeffrey Himmel, chairman of Himmel Hair Care Products, an affiliate of the Himmel Group. "In what is the biggest launch in our 40-year history, we are excited to be bringing back to the market a brand with such heritage and feel, Americans will once again embrace a product that still stands for beautiful hair."
In The Shades
SMITHFIELD, R.I. -- Using celebrities like supermodel Cindy Crawford and NASCAR champion Jeff Gordon, AAi.FosterGrant is reintroducing its classic advertising campaign, "Who's that Behind Those FosterGrants?" The ads help promote the company's sunglasses at a time when it has completed its economic turnaround through a debt-for-equity swap. The company plans to increase features in its products and "excite retailers by generating incremental revenue and higher levels of product sell-through," said John Ranelli, chairman, president and chief executive officer.
