A New Organizational Style
by a consumer magazine advertising campaign in People, Cambridge here is re-launching its brand of value-added organizational accessories. The division of MeadWestvaco, Stamford, Conn., is including a lifestyle-oriented line with a new graphic look, and 50 new items to be introduced in the 2002 to 2003 period. Among the entries are its stylish Cambridge City business accessories and planning products and a Business Journal line. Several of the products feature MeadWestvaco's QuickNotes planning and note-taking system. "We have taken a fresh look at the entire Cambridge line, developed new products and features, and added an aggressive sales support plan," said Kevin Castle, consumer and office product director of marketing, MeadWestvaco.
ATLANTA -- With a multi-city tour, Georgia-Pacific is debuting its Quilted Northern Moist-Ones wipes. Among the stops of the tour are Green Bay, Wis., Denver and the Las Olas Art Festival in Fort Lauderdale, Fla. The promotion also celebrates Quilted Northern's 100th birthday. Other parts of the campaign include television ads, product samples, coupons and birthday cookies. The Moist-Ones product is a flushable, personal wipe that features a new, refillable, dispensing technology. "Georgia-Pacific developed Quilted Northern Moist-Ones to answer consumers' call for a personal, premoistened wipe that offers convenience and discretion," said Mary Clancy Haack, brand manager.
Behind The Mask
DENVILLE, N.J. -- A national promotional campaign is supporting the introduction of The Choice Face Masks with Elastic Earloops for retail from Tronex Consumer Products here. The program includes sampling, trade show promotions, and an advertising and public relations effort. Available in green, the three-ply masks protect against fluids, bacteria and particles using a filtration system with greater-than-98% efficiency. The latex-free earloops secure the masks that conform to the face with a reinforced sweatband. The disposable masks are packed five per bag. Illustrated graphics add to their consumer appeal.