DISPOSABLE SCRUBBER
-- The Brillo Scrub'n'Toss Cleaning Pad is the first disposable multipurpose scrubber, according to the company. Durable enough for multiple uses, it is also inexpensive enough to throw out when soiled, the company said. "This is a product whose time has come," said Dion Ross, senior brand manager. "This new product is yet another example of our mission to provide innovative solutions that meet today's cleaning challenges." At a suggested retail of $2.49, the product launch will be supported by national television ads, a national freestanding insert, in-store and account specific programs, and a large public relations campaign.
SETTING SAIL
GLENDALE, Calif. -- DreamWorks Home Entertainment here will release "Sinbad: Legend of the Seven Seas" on Nov. 18 with 10 promotional partners, including M&M's Magic Minis. All specially marked DVD and VHS packages of "Sinbad" will include an instantly redeemable coupon for a free M&M Minis Tube. In turn, the M&M Minis packages will be themed to "Sinbad." Other tie-in partners will include Baskin-Robbins, Intel, Regal Cinemas, HP and Applebee's Restaurants. There will also be an on-pack instant win game offering a Jeep Grand Cherokee Laredo and a boat as a grand prize.
