SOFT, FLUFFY, MODERN CINCINNATI — Procter & Gamble has begun shipping a re-created brand offering of Ultra Downy fabric enhancers and introduced a new line of scents — Ultra Downy Experientials. Additionally, the curved bottles, colors and updated photography will convey a more contemporary feel. Dosage levels have also been adjusted to correspond with the new concentrated formula. The line will be supported by a marketing plan, including television, freestanding inserts, new product ...

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