RALPHS' FREE MOVIE TICKETS
phs Grocery Co. here, through Heil-Brice Retail Advertising in Newport Beach, Calif., is holding a Ralphs Club promotion tied to the Walt Disney Pictures release of "Finding Nemo," a new animated movie from Pixar Animation Studios. This month, Ralphs Club members who spend an accumulated $30 on a combination of products from Pepsi, Keebler, Kellogg's, Frito-Lay, Gatorade, or Eggo receive two free movie tickets to "Finding Nemo" in theaters. The movie opens nationwide on May 30. While Ralphs has been involved in other movie ticket giveaways, this promotion differs in its connection to specific vendors, making it easier for Ralphs Club members to qualify. Ralphs is a division of Kroger Co., Cincinnati.
DOVE EXPANDS IN FACE CARE
GREENWICH, Conn. -- Unilever's Dove brand is expanding its presence in the facial category with Essential Nutrients, a "collection" that will comprise five cleansers and three moisturizers formulated for facial care. The product launch will be supported by national print and television advertising, as well as extensive sampling. Thirty million samples will be distributed through direct mail and the Internet, while another 25 million samples will be offered through on-pack promotions. Essential Nutrients will be on store shelves in July, with suggested retail prices ranging from $4.59 to $7.99.
'OLD SCHOOL' GRADUATES TO DVD
GLENDALE, Calif. -- The movie "Old School" will graduate to VHS and DVD on June 10, timed to coincide with the Father's Day and graduation gift-giving seasons. DreamWorks Home Entertainment will use national broadcast advertising on popular television programs to support the release. These shows will include "Fear Factor," "The Bachelor," "Will & Grace," "24," "Alias" and "Oliver Beene," among others. A national publicity effort, a targeted online effort, radio promotions in key markets, and a trailering campaign will also support the release.