Wrinkle-Free Promotion e-Palmolive here is unveiling a new ironing aid product targeted toward the Hispanic community. Suavitel Perfect Press spray from Colgate-Palmolive here helps reduce wrinkles on clothes, which makes it a product with particularly strong appeal to Hispanics, according to demographic research. The launch will be supported with an advertising and promotional campaign, including sampling, in-store demonstrations, participation in Hispanic events and bilingual ...

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