Lotion Promotion n. -- Grocery, drug and mass retailers will give Vaseline Intensive Care Lotion's newest offering, Healthy Hand Essentials Moisturizing Lotion, hands-on promotional support with special events late next month to drive trial and awareness; the events will include heavy sampling efforts. The new hand and nail lotion, produced by Unilever here, will also be supported by samples and informational brochures distributed with various mail-order catalogs later this year. "Vaseline ...
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