HBC BRANDS JOIN UPROMISE
romise here announced a host of new partners this month, including several health and beauty care and general merchandise brands. Joining those already participating in the national college savings program are: Pantene, Herbal Essences, Pert Plus, Nice 'n Easy, Fujifilm, Beech-Nut Baby Foods, Del Monte, Contadina, S&W, Lysol, Glass Polus, Spray N Wash, Hershey Milk and Milkshakes, Land O Lakes Dairy Ease, International Delight Coffee Creamer, Marie's dressings and dips, and a variety of regional milk brands. These brands will donate 3% to 5% of the purchase price of each participating product into members' Upromise accounts. The Upromise program has doubled in size over the last nine months, from 12 to 26 manufacturers.
MUSIC TO COLOR BY
TORONTO -- Binney & Smith, Easton, Pa., the maker of Crayola products, has partnered with Madacy Kids here in a new licensing partnership to produce and market audio products for children under the Crayola brand name. The initial release, titled "Crayola Music Box," is a two-CD, 50-song collection of well-known children's songs for listeners ages 2 to 6 that will be available nationwide May 27. The CDs come with a sing-along lyric book, a 50-page coloring book with illustrations of the songs' themes, and a free eight-pack of Crayola crayons. Marketing support will include cooperative advertising, merchandisers, point-of-purchase materials and samplers for children to play with in-store.
HARRY'S DVD SWEEPSTAKES
BURBANK, Calif. -- Warner Home Video will support the April 11 DVD and VHS release of "Harry Potter and the Chamber of Secrets" with an online sweepstakes, as well as an online trading card competition. Through April 21 consumers can log onto www.harrypotter.com/secrets or selected Harry Potter Web sites to enter the sweepstakes. The first-prize winner will attend a screening of the next Harry Potter movie, while others will receive Harry Potter merchandise prizes. The movie scene trading card competition offers fans the chance to earn, collect and trade images from the film to complete an electronic game board.