TOYING WITH ORAL CARE a toothbrush, a toy and a merchandising opportunity. Colgate here and LEGO Group banded together to create an innovative toothbrush featuring the LEGO Jack Stone figurine. The toy with moveable parts can be taken out of the toothbrush for play, and it fits all LEGO toy sets. "When you combine the leader in kids' toothbrushes with the LEGO toy powerhouse brand, you've got an interactive and collectible toothbrush like no other," said Suzan Harrison, vice president and ...
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