VITAMIN STRIPS
. -- Healthy Moments here released what it said is the world's first line of soluble strip vitamins. The strips will be available for adults and children. Healthy Moments strips offer time-starved adults 32 vitamins and supplements in each of the 28 strips per canister. The children's strips offer eight vitamins and supplements in each strip. Through a special licensing agreement with United Media, New York, Healthy Moments' Arthur, the children's line, is marketed under the "Arthur" label. "Arthur" is a PBS, Alexandria, Va., children's cartoon seen in more than 60 countries. The advertising campaign for Healthy Moments will incorporate print media, such as consumer publications and pediatric journals. Healthy Moments Arthur children's line is due on store shelves in the June/July period, with the adult line following in September.
WANTED: GODDESS LEGS
BOSTON -- Gillette here is searching America for the legs of a goddess. Actress Molly Sims and choreographer/actor Cris Judd celebrated the launch of Gillette's Venus Divine razor by kicking-off Gillette's second annual "Legs of a Goddess" contest in June. The contest will take place through the summer in Los Angeles, San Francisco, Seattle, Dallas, Denver, Philadelphia, Boston, Chicago, Tampa, Fla., and Miami. The winner from each city will advance to the finals in August. Venus Divine is Gillette's newest razor. It features a sapphire and blue opalescent design with pearl accents, and four innovations that include comfort-coated blades, intensive moisture strips, enhanced cushions, and a redesigned razor handle. The products are available nationwide. The national winner will receive a Venus Divine-inspired sapphire and diamond necklace, a "Goddess Getaway" to a tropical resort, and a chance to appear in a Venus Divine commercial.
STYLIN' BRATZ!
BEVERLY HILLS, Calif. -- The girls with a "passion for fashion" will hit store shelves this summer when Twentieth Century Fox Home Entertainment here and MGA Entertainment, North Hills, Calif., release "Bratz: The Video - Starrin' & Stylin"' on DVD and VHS. The title comes packaged in a vinyl purse with added Bratz! content, including outtakes and games. Fox will run a national marketing campaign targeted at girls ages 6 to 12. It will advertise on targeted prime-time television shows, on girl-friendly cable programming like Nickelodeon, ABC Family and Toon Disney, as well as in popular children and teen magazines. "Bratz: The Video - Starrin' & Stylin"' will have a suggested retail price of $24.98 for DVD and $19.98 for VHS.
