LILO'S DVD GAME
f. -- Walt Disney Home Entertainment will launch "Lilo and Stitch's Island of Adventures," a DVD that combines the experience of the movie with the excitement of a board game by allowing viewers to interact with the characters in the animated film in a game similar to Monopoly. To support the release Disney will mount a campaign targeting kids and adults through television spots and trailering on other Disney DVDs. There will also be tie-ins with the new "Lilo and Stitch" TV series and "Stitch! The Movie" direct-to-video animated film. "Lilo and Stitch's Island of Adventures" is available Nov. 11 for $29.99.
TV GUIDE'S BIG SPLASH
NEW YORK -- Gemstar-TV Guide International launched a $10 million advertising campaign to support the first redesign of TV Guide in 10 years. Traditionally one of the best selling magazines in supermarkets, the redesign comes after the Audit Bureau of Circulations and the Magazine Publishers of America reported that single-copy sales dropped 22.7% from 2001 to 2002. The new design will include new columns, new guidance sections and a new graphic design. TV ads will air during prime-time, late night, early morning, syndication and cable programming. National radio ads, samples and trial promotions will also be used. The advertising will run through the end of November. "The new TV Guide reflects the fun and irreverent nature of television today, while providing clear, well-organized information that will help people decide what to watch," said John Loughlin, president, TV Guide Publishing Group.
