LITTLE MISS COMEDY
CENTURY CITY, Calif. — The runaway hit of the Sundance Film Festival, “Little Miss Sunshine,” debuts Dec. 19 on DVD from Fox Home Entertainment. Featuring a cast of versatile actors including Steve Carell (“The 40 Year Old Virgin”), Greg Kinnear (“As Good As It Gets”), Toni Collette (“The Sixth Sense”), Alan Arkin (“Firewall”), Paul Dano (“The Girl Next Door”) and young talent Abigail Breslin (“Signs”), “Little Miss Sunshine” is a feel-good comedy about a fractured family going on a road trip in their old VW bus. The DVD will be available for the suggested retail price of $29.98. The release will be supported by a marketing program including network and cable television, print, online and radio, as well as highly targeted college outreach.
SMART DIAPERS
DALLAS — Kimberly-Clark has partnered with NBC Universal's iVillage Properties, New York, and GE Healthcare, Chalfont St. Giles, U.K., to provide in-hospital educational television programming to parents of newborn children. Under this agreement, the Huggies brand will extend its category-exclusive sponsorship of iVillage Parenting Network's Newborn Channel to include GE's Patient Channel hospitals. The new partnership enables the Huggies brand to serve as the exclusive sponsor in the diapers, baby wipes and toiletries categories. The combined scope of the programming in over 1,800 U.S. hospitals will reach more than 80% of moms giving birth each year.
TONING WITH PROTEIN
BATTLE CREEK, Mich. — Kellogg Co. is extending its Special K product line into the diet and nutrition sections of supermarkets and drug stores with the launch of three protein-fortified products: protein waters, protein snack bars and protein meal bars. They will be available this month and are the first products to come from the company's new Health & Wellness division. “These new, protein-fortified Special K products can help consumers stay on track throughout the day as they pursue their shape-management programs,” said Mark Baynes, senior vice president, marketing, Morning Foods Division, Kellogg Co. “A TV and print marketing campaign will support the new products.
