SPLISH, SPLASH, SPLUSH
HOLLYWOOD, Calif. — “Flushed Away” will splash onto DVD Feb. 20 from Paramount Home Entertainment, with production by DreamWorks Animation and Aardman Features. This story of a pampered pet mouse who winds up flushed away into a busy world down below features the voice talents of Hugh Jackman (“X-Men”), Kate Winslet (“The Holiday”), Ian McKellen (“The Lord of the Rings” trilogy) and Jean Reno (“The Da Vinci Code”), along with a chorus of singing slugs. The DVD release will be supported with an aggressive marketing campaign designed to drive consumer awareness from street date through the Easter holiday with a national media effort, radio promotions, in-store merchandisers and a publicity effort, according to Paramount.
CHARITABLE TRAVEL MUGS
NEW YORK — Alfay Designs, a luxury housewares company, has created a breast cancer awareness travel mug benefiting the Susan G. Komen Breast Cancer Foundation, Dallas. Ten percent of the retail price of the mugs, which will be available in March, will be donated to the Komen Foundation to support its mission to eradicate breast cancer as a life-threatening disease. “A key to our success at the Susan G. Komen Breast Cancer Foundation is that we collaborate with a variety of organizations to provide creative ways for people to make a difference in the fight against breast cancer,” said Cindy Schneible, vice president of resource development at the Komen Foundation. The mugs will have a price range of $12.99 to $16.99.
SUGARLESS COOL
PARSIPPANY, N.J. — Trident, owned by Cadbury Adams, is launching three new sugarless gum flavors in hopes of giving customers' mouths a kick. Trident White Cool Colada is a fruit-flavored whitening gum, the first of its kind, the company said. Trident White Cool Bubble brings together classic bubblegum flavor with cool, refreshing mint. Trident Splash Apple with Raspberry has a sweet raspberry liquid-filled center surrounded by apple-flavored gum. Trident will spend significantly to support the franchise in 2007, the company said, including consumer sampling; TV, print and online advertising; in-store merchandising; national freestanding inserts; public relations; and cause marketing.
