'Koool' Ad Blitz -- Be Koool soft gel cooling sheets, produced by Kobayashi Healthcare here, recently broke a new advertising campaign announcing new packaging and improved efficacy for its Be Koool Kids line, which is used to treat fever or sunburn. The new television spots are supported by print ads carrying a dollar-off coupon in magazines like "Parents," "Parenting" and "Child." In-store support includes shelf-talkers in retailers like Walgreens and Kmart. The new ad campaign runs ...

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