PINK POWER -- A major marketing campaign will support the in-store rollout of its new Gillette for Women Passion Venus shaving system. The campaign, from the Gillette Co. here, will include television and print advertising, promotional events and in-store merchandising. The pink Passion Venus razors come with a suggested retail pricing of $7.99 to $8.99, including razor, storage compact and one additional cartridge. Four-packs of refill cartridges are also priced at $7.99 to $8.99. As part ...
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