Back in Black
, Calif. -- The Men in Black are back with out-of-this-world promotions when "Men in Black II" hits store shelves on Nov. 26. The VHS and DVD releases will be supported by promotional partners including Loews Cineplex Entertainment, Ray-Ban Sunglasses, Hamilton watches and Icee frozen treats. A convenience store banner of oil company BP, London -- am/pm -- will offer "Men in Black Blackberry" and "Alien Green Cherry" Icees at all locations beginning on Nov. 11 and throughout the holiday season. Loews will communicate a "Watch & Win" game through exclusive footage from the "Men in Black II" DVD, which will be shown before every movie at Loews Cineplex Entertainment from Nov. 1 to 26. Winners will receive prizes from Hamilton, Ray-Ban and Loews.
High Hair Support
CINCINNATI -- Procter & Gamble here is revitalizing its recently acquired hair care brand, Clairol, with broadcast ads, a billboard in New York's Times Square and eight-page inserts in national women's magazines. Clairol will reinvent legendary ad lines like "Do blondes have more fun?" to be aimed at baby boomers, according to media reports. Other ads will urge women to put "more life into your color and more color into your life." Paul Scoggins, Clairol group products manager, said, "We're really trying to surround the consumer. We really want to reinforce Clairol as a leader in hair color." P&G acquired the brand from Bristol-Myers Squibb Co. last November.
Superbowl Condom Promotion
ATLANTA -- In partnership with Maxim magazine, Durex brand condoms is promoting its newest offerings, Performax and Maximum, with a national promotional contest with a trip for two to the Superbowl as the grand prize. In the "I Did It Here With Durex" contest, Durex, manufactured by SSL Consumer Healthcare here, and Maxim magazine, published by Dennis Publishing, New York, will also give away tickets to a party thrown by Maxim and a travel supply of Durex condoms. "The newest Durex condoms are making a lasting impression with consumers," said Ted Conley, vice president, marketing.