Bilingual, Baby
Recognizing the significant growth of the Hispanic population in the U.S., coupled with an ongoing interest in all-natural medicines, Hyland's here is introducing bilingual packaging on two of its most popular all-natural medicines for children. Hyland's Teething Tablets and Hyland's Colic Tablets will include specific Spanish-language drug information on the interior of the package, and dosage and usage instructions on the exterior. Using consumer profile and demographic data, Hyland's will pilot Spanish-language radio advertising campaigns on a market-by-market basis before expanding to a nationwide campaign, the company said. The suggested retail price for a 125-count bottle of either Hyland's Teething Tablets or Hyland's Colic Tablets is $5.99.
Yoga for Bed Bugs
LOS ANGELES - Breakfast in bed will have to wait. "Yoga in Bed: 20 Asanas to Do in Pajamas," is on its way to busy yogis everywhere. This DVD from Naturaljourneys, a division of Goldhil Entertainment here, is due out May 9. The title launched last year as a paperback book. It is the inspiration of creator Edward Vilga, who found his usual yoga practice sometimes limited to 10-minute moves in between alarm snooze blasts. With gentle stretching and jazzy music, this DVD for all levels features an energizing morning series, as well as an evening routine for meditation and relaxation. The DVD will have a suggested retail price of $14.98.
Goodbye, Flakes
CINCINNATI - On June 19, Procter & Gamble here will start shipping Intensive Solutions, a new line of medicated anti-dandruff Head & Shoulders shampoo designed to meet the needs of severe dandruff sufferers. The product delivers 2% pyrithione zinc as its active ingredient, vs. 1% in basic Head & Shoulders. In addition, the shampoo is formulated to give users the aesthetics that P&G research has found are lacking in the segment, including manageability and silkiness. Consumer testing showed that 66% of those who use medicated anti-dandruff shampoos claimed that Intensive Solutions delivered better overall hair benefits than their usual shampoos. Marketing plans include an aggressive print campaign in the first year, a strong online media campaign with robust online sampling, premium in-store display vehicles, and an aggressive freestanding coupon insert plan for retailers, the company said.
Top 10 SUPERMARKET DVD SELL-THROUGH Titles As of April 9, 2006
RANK: Title (# of Weeks Out),Studio, Retail Price; LAST WEEK;
1) N;NThe Chronicles of Narnia; Buena Vista $29.99
2) N; Brokeback Mountain; Universal $29.98
3) 1; King Kong (1); Universal $29.98
4) 2; Chicken Little (2); Buena Vista $29.99
5) 4; Walk the Line (5); Fox $29.99
6) 3; Harry Potter and the Goblet of Fire (4); Warner $28.98
7) 6; Lady and the Tramp: 50th Anniversary Ed. (5); Buena Vista $29.99
8) 5; Dreamer (2); DreamWorks $29.99
9) 7; Good Night, and Good Luck (3); Warner $28.98
10) 8; Barbie: Mermaidia (3); Lionsgate $19.98
N=New N/A=Not in Top 10 last week
This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.
