BOUNCING BABIES
Calif. -- Bouncing babies indeed. Infantastic! will release two postnatal workout videos, "Baby-Reps!" and "Dance -Baby-Dance!" on Aug. 2 supported by a national public relations campaign. The titles feature a program for new moms to get back in shape with their baby as their workout partner by interacting playfully with their child. Promotional support for the titles includes a presence in women's, parenting and fitness media; personal appearances by the developer of the videos, Rachel Van Castle; an interactive Web site; and promotional tie-ins with retail and publishing partners. The suggested retail price for the titles is $14.95 on VHS and $17.95 on DVD. Prebook is June 28.
PICTURE PERFECT
ATLANTA -- Kodak will have consumers "wishing on a star" this summer with its Disneyland 50th Anniversary Promotion. Consumers have a chance to win a grand prize trip to join the "Happiest Celebration On Earth" with a trip to Disneyland park in California and the soon-to-be-opened Hong Kong Disneyland park. The promotion runs through Sept. 30. Consumers purchasing one of six Kodak products will get a code to enter an online sweepstakes. The contest is supported by a freestanding insert with Kodak coupons, a print ad in family-oriented magazines and additional online support. Point-of-sale advertising and special Kodak product packaging will also draw attention to the contest.
WIN THE 'PERFECT DATE'
CITY OF INDUSTRY, Calif. -- Cosmetics maker Wet-n-Wild has partnered with Universal Pictures, Universal City, Calif., for a summer promotion that will give a lucky lady a dream date in Hollywood. The contest runs alongside the Universal release of the movie "The Perfect Man" starring Heather Locklear and Hilary Duff. Entries for the "Win a Perfect Date" sweepstakes will be available at Wet-n-Wild's in-store displays beginning in June. The display showcases four new palettes for eyes and lips, all being sold at the suggested retail price of $3.99. In September, the winner will be announced, and she and her date will be whisked away for some celeb-style pampering and $100 worth of Wet-n-Wild cosmetics.
