CELLULAR LIFELINE The stakes of poor cell phone service just got higher. "Cellular," from New Line Home Entertainment here, hits retail shelves on Jan. 18, with an order deadline of Dec. 14. The release will be supported by an advertising campaign targeting young adults. The campaign will include national print advertisements in magazines and spots on major networks and cable television. Advertisements will generate more than 200 million consumer impressions. In "Cellular," Kim Basinger ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.