CENTS FOR SCENTS OF HOPE
Osmegen here has partnered with the City of Hope cancer research and treatment center to release the Scent of Hope line of odor-control and air-freshener products. Thirty cents from the sale of each product in the line will be donated to City of Hope. The line includes two products, scented odor-absorbing gels and aromatherapy air fresheners. The suggested retail price for the gel will be $4.99, and $3.99 for the spray. Each product comes in a variety of scents. The products are available to retailers via a wide range of merchandising options like floor and counters displays, clip strips, and mini-pallets.
HAPPILY EVER AFTER, AGAIN
CENTURY CITY, Calif. -- Snow White continues to live "Happily Ever After" this spring with the release of Twentieth Century Fox Home Entertainment's Snow White sequel on DVD March 16. The release will be supported by a targeted media program, which will include a print and online presence, as well as cross promotions with other children's titles. The DVD picks up Snow White's tale where the original story left off. The release has a suggested retail price of $14.98 on DVD, $9.98 on VHS.
SURVIVING THE PAIN
FORT WASHINGTON, Pa. -- The Tylenol brand of McNeil Consumer & Specialty Pharmaceuticals here has introduced a new consumer campaign to tackle the wilder side of pain that began with its "Push Through the Pain" game, tied to the reality TV series "Survivor." The game, launched with the premiere of "Survivor: All Stars" on Super Bowl weekend, is part of an advertising, promotional, marketing, online and public relations campaign. "Push Through the Pain" gives consumers the weekly opportunity to win a spot at the live season finale of "Survivor: All Stars" by voting online for the ultimate winner of the reality show. Also, at the end of the game one consumer will be selected to travel to Panama for an on-location visit to the series.
Top 10 Supermarket Video Rental Titles
RANK, Last Week: Title (Weeks Out)
1, N: Runaway Jury, Columbia
2,1: Radio (3), Columbia
3, 2: Secondhand Lions (2), New Line/Warner
4, N: Dickie Roberts: Former Child Star, Buena Vista
5, 3: Intolerable Cruelty (1), Universal
6, 4: Under the Tuscan Sun (2), Buena Vista
7, 6: Lost in Translation (2), Universal
8, 5: Open Range (4), Buena Vista
9, 8: My Boss's Daughter (2), Buena Vista
10, 7: Once Upon a Time In Mexico (4), Columbia
N = New
As of Feb. 22, 2004
This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.
